{"id":2113,"date":"2018-06-21T17:41:13","date_gmt":"2018-06-21T15:41:13","guid":{"rendered":"https:\/\/easycom.it\/web-marketing\/"},"modified":"2022-04-21T10:58:55","modified_gmt":"2022-04-21T08:58:55","slug":"web-marketing","status":"publish","type":"page","link":"https:\/\/easycom.it\/en\/integrated-communication\/web-marketing\/","title":{"rendered":"Web Marketing"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;rgba(255,255,255,0.74)&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(255,255,255,0.95)&#8221; background_color_gradient_end=&#8221;rgba(255,255,255,0.8)&#8221; background_color_gradient_direction=&#8221;120deg&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/easycom.it\/wp-content\/uploads\/2018\/10\/AdobeStock_210896295.jpeg&#8221; background_position=&#8221;center_left&#8221; custom_padding=&#8221;5%||63px||false|false&#8221;][et_pb_row admin_label=&#8221;Hero Area&#8221; _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Title&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#5e5e5e&#8221; header_font=&#8221;Poppins|500|||||||&#8221; header_text_align=&#8221;center&#8221; header_text_color=&#8221;#5e5e5e&#8221; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;||||||||&#8221; animation_style=&#8221;fade&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h1 style=\"text-align: center;\">web marketing<\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Poppins|300|||||||&#8221; text_text_color=&#8221;#5e5e5e&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1em&#8221; header_font=&#8221;||||||||&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; text_font_size_tablet=&#8221;15px&#8221; text_font_size_phone=&#8221;12px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p style=\"text-align: center;\"><strong>Web marketing<\/strong> activities do not mean to show off on social networks;<\/p>\n<p style=\"text-align: center;\">it&#8217;s not just writing an article for a website now and then.<\/p>\n<p style=\"text-align: center;\">Nowadays, the media at our disposal can help us create<\/p>\n<p style=\"text-align: center;\">a Digital Marketing plan based on<\/p>\n<p style=\"text-align: center;\">a tailored strategy.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.12.2&#8243; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; global_module=&#8221;812&#8243; saved_tabs=&#8221;all&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; background_color=&#8221;#ffffff&#8221; animation_style=&#8221;zoom&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%365%%&#8221; icon_color=&#8221;#e09900&#8243; _builder_version=&#8221;3.15&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;35px&#8221; body_font=&#8221;||||||||&#8221; body_text_color=&#8221;#000000&#8243; text_orientation=&#8221;center&#8221; header_font_size_tablet=&#8221;25px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2>We Communicate Ideas, Create Identities, Tell Stories.<\/h2>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About Section&#8221; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;0px||0px|&#8221; locked=&#8221;off&#8221;][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;0&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;About Area&#8221; _builder_version=&#8221;3.25&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0px||0px|&#8221; animation_style=&#8221;fold&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; custom_width_percent=&#8221;100%&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; background_color=&#8221;rgba(255,173,57,0.64)&#8221; custom_padding=&#8221;10%|5%|10%|5%&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Poppins|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;33px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;550px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; header_2_font_size_tablet=&#8221;25px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2>Strategy<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#fdb467&#8243; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;50px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;570px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;25px|||&#8221; animation_style=&#8221;fade&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>You can&#8217;t just say, &#8220;let&#8217;s have our website renovated&#8221; or &#8220;let&#8217;s create a Facebook page&#8221;: What you need is <span color=\"rgba(86, 86, 86, 0.701960784313725)\" style=\"color: rgba(86, 86, 86, 0.7);\">creativity<\/span> and a <span style=\"color: rgba(86, 86, 86, 0.7);\">careful plan of action<\/span> designed to achieve your goals. <\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; background_color=&#8221;#ffad39&#8243; custom_padding=&#8221;10%|5%|10%|5%&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Poppins|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;33px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;550px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_2_font_size_tablet=&#8221;25px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<h2><span style=\"color: #ffffff;\">Social Media Marketing<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#ffffff&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;3.15&#8243; max_width=&#8221;50px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; locked=&#8221;off&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;#ffffff&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.4em&#8221; link_font=&#8221;||||on|||rgba(253,180,103,0.5)|dotted&#8221; link_text_color=&#8221;rgba(255,255,255,0.7)&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;570px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;25px|||&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>Six hours per day is the amount of time most people spend <span style=\"color: rgba(0, 0, 0, 0.7);\">online<\/span>. <\/p>\n<p>If you want to reach them, you definitely must be online.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; background_color=&#8221;rgba(249,141,0,0.26)&#8221; custom_padding=&#8221;10%|5%|10%|5%&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Poppins|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;33px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;550px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_2_font_size_tablet=&#8221;25px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<h2><span style=\"color: rgba(0, 0, 0, 0.7);\">Search Engine Optimization<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#fdb467&#8243; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;50px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; locked=&#8221;off&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Poppins||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; link_font=&#8221;||||on|||#fdb467|dotted&#8221; link_text_color=&#8221;rgba(0,0,0,0.6)&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;570px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;25px|||&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>&#8220;The best place where you can hide is the second page of Google&#8221; <\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; 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font-family: inherit; font-weight: normal; font-size: xx-large;\"><b>Media Planning <\/b><\/span><\/h2>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;27px|0px|0|0px|false|false&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_button button_url=&#8221;https:\/\/easycom.it\/comunicazione-integrata\/advertising\/&#8221; button_text=&#8221;ADV&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;3.16&#8243; button_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Workshops Area&#8221; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;55px||90px||false|false&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; 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