{"id":2123,"date":"2018-06-21T17:40:12","date_gmt":"2018-06-21T15:40:12","guid":{"rendered":"https:\/\/easycom.it\/integrated-communication\/product-press-release\/"},"modified":"2022-04-21T11:11:03","modified_gmt":"2022-04-21T09:11:03","slug":"product-press-release","status":"publish","type":"page","link":"https:\/\/easycom.it\/en\/integrated-communication\/product-press-release\/","title":{"rendered":"Product Press Release"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;3.15&#8243; background_color=&#8221;#ffffff&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(255,255,255,0.95)&#8221; background_color_gradient_end=&#8221;rgba(255,255,255,0.8)&#8221; background_color_gradient_direction=&#8221;120deg&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/easycom.it\/wp-content\/uploads\/2018\/10\/AdobeStock_78080826.jpeg&#8221; custom_padding=&#8221;10%||3.8%||false|false&#8221;][et_pb_row admin_label=&#8221;Hero Area&#8221; _builder_version=&#8221;3.0.93&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;3.15&#8243; text_font=&#8221;Poppins|300|||||||&#8221; text_text_color=&#8221;#5e5e5e&#8221; header_font=&#8221;Poppins|500|||||||&#8221; header_text_color=&#8221;#5e5e5e&#8221; header_font_size=&#8221;60px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;||||||||&#8221; animation_style=&#8221;fade&#8221; header_font_size_tablet=&#8221;30px&#8221; disabled_on=&#8221;on|on|off&#8221;]<\/p>\n<h1 style=\"text-align: center;\">product press release<\/h1>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;3.15&#8243; text_font=&#8221;Poppins|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;Poppins|300|||||||&#8221; header_font_size=&#8221;17px&#8221; header_2_font=&#8221;||||||||&#8221; header_2_text_color=&#8221;#000000&#8243; header_2_font_size=&#8221;27px&#8221; header_2_font_size_phone=&#8221;19px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_2_font_size_tablet=&#8221;20px&#8221;]<\/p>\n<h2 style=\"text-align: center;\">a product <em>isn&#8217;t just only a thing.<\/em><\/h2>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;3.15&#8243; text_font=&#8221;Poppins|300|||||||&#8221; text_font_size=&#8221;19px&#8221; text_font_size_last_edited=&#8221;on|tablet&#8221; text_line_height=&#8221;1.2em&#8221; header_font=&#8221;Poppins||||||||&#8221; max_width=&#8221;94%&#8221; module_alignment=&#8221;center&#8221; text_font_size_phone=&#8221;15px&#8221; text_font_size_tablet=&#8221;18px&#8221;]<\/p>\n<p style=\"text-align: center;\"><em>&#8220;Comunico, quindi esisto&#8221; (I can communicate, therefore I am) <\/em><\/p>\n<p style=\"text-align: center;\">It&#8217;s the title of the book written by Eugenio Caruso and published by Tecniche Nuove, where he explains <strong>the importance of communication for the growth of a company.<\/strong><\/p>\n<p style=\"text-align: center;\">A company exists on the market when it knows how to communicate with its audience.<\/p>\n<p style=\"text-align: center;\">It&#8217;s important to <strong>develop a cross-media strategy<\/strong> that includes the correct use of the product press office to help our customers achieve their goals.<\/p>\n<p style=\"text-align: center;\"><em>A destination, a hotel, a type of wine,<\/em> Easycom develops the right message to <strong>position<\/strong> the product on the market and make it known by using media.<\/p>\n<p style=\"text-align: center;\"><em><span style=\"text-decoration: underline; color: #666666;\">A product isn&#8217;t just a product; it holds the values of a brand and the vision of a company.<\/span><\/em><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.12.2&#8243; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; global_module=&#8221;812&#8243;][et_pb_row _builder_version=&#8221;3.12.2&#8243; background_color=&#8221;#ffffff&#8221; animation_style=&#8221;zoom&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%365%%&#8221; icon_color=&#8221;#e09900&#8243; _builder_version=&#8221;3.15&#8243; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#000000&#8243; body_font=&#8221;||||||||&#8221; body_text_color=&#8221;#000000&#8243; text_orientation=&#8221;center&#8221; header_level=&#8221;h2&#8243; header_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;25px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size=&#8221;35px&#8221;]<\/p>\n<h2>We Communicate Ideas, Create Identities, Tell Stories.<\/h2>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About Section&#8221; _builder_version=&#8221;3.0.93&#8243; custom_padding=&#8221;0px||0px|&#8221;][et_pb_row use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; custom_width_percent=&#8221;100%&#8221; use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;0&#8243; custom_padding=&#8221;0px||0px|&#8221; make_equal=&#8221;on&#8221; background_color_1=&#8221;rgba(255,173,57,0.64)&#8221; background_color_2=&#8221;#ffad39&#8243; background_color_3=&#8221;rgba(255,173,57,0.26)&#8221; padding_top_1=&#8221;10%&#8221; padding_top_2=&#8221;10%&#8221; padding_top_3=&#8221;10%&#8221; padding_right_1=&#8221;5%&#8221; padding_right_2=&#8221;5%&#8221; padding_right_3=&#8221;5%&#8221; padding_bottom_1=&#8221;10%&#8221; padding_bottom_2=&#8221;10%&#8221; padding_bottom_3=&#8221;10%&#8221; padding_left_1=&#8221;5%&#8221; padding_left_2=&#8221;5%&#8221; padding_left_3=&#8221;5%&#8221; admin_label=&#8221;About Area&#8221; _builder_version=&#8221;3.10.2&#8243; animation_style=&#8221;fold&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; padding_bottom=&#8221;10%&#8221; padding_left=&#8221;5%&#8221; padding_right=&#8221;5%&#8221; padding_top=&#8221;10%&#8221; background_color=&#8221;rgba(255,173,57,0.64)&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;3.15&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Poppins|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;33px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;550px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;25px&#8221; header_2_font_size_phone=&#8221;20px&#8221;]<\/p>\n<h2><strong>Communication objectives focused on the product<\/strong><\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#fdb467&#8243; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;50px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;3.0.93&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;rgba(255,255,255,0.7)&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;570px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;25px|||&#8221; animation_style=&#8221;fade&#8221;]We identify all the purposes of the brand, its background, and history, creating the message that will position it in the market<br \/>\n[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; padding_bottom=&#8221;10%&#8221; padding_left=&#8221;5%&#8221; padding_right=&#8221;5%&#8221; padding_top=&#8221;10%&#8221; background_color=&#8221;#ffad39&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;3.15&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Poppins|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;33px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;550px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;25px&#8221; header_2_font_size_phone=&#8221;20px&#8221;]<\/p>\n<h2>Media and target, the right choice<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#ffffff&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;3.12.2&#8243; max_width=&#8221;50px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; locked=&#8221;off&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;3.0.93&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;rgba(255,255,255,0.7)&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; link_font=&#8221;||||on|||rgba(253,180,103,0.5)|dotted&#8221; link_text_color=&#8221;rgba(255,255,255,0.7)&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;570px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;25px|||&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221;]<\/p>\n<p><span style=\"text-decoration: underline;\">G<\/span>ood communication delivers the right concept at the right time. It&#8217;s crucial to carefully detect the exact moment and the suitable media for the brand&#8217;s launch.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.0.47&#8243; padding_bottom=&#8221;10%&#8221; padding_left=&#8221;5%&#8221; padding_right=&#8221;5%&#8221; padding_top=&#8221;10%&#8221; background_color=&#8221;rgba(255,173,57,0.26)&#8221; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;3.15&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Poppins|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;33px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;550px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;25px&#8221; header_2_font_size_phone=&#8221;20px&#8221;]<\/p>\n<h2>Press review and media monitoring<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#fdb467&#8243; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;50px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; locked=&#8221;off&#8221;][\/et_pb_divider][et_pb_text _builder_version=&#8221;3.0.93&#8243; text_font=&#8221;Poppins||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; link_font=&#8221;||||on|||#fdb467|dotted&#8221; link_text_color=&#8221;rgba(0,0,0,0.6)&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;570px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;25px|||&#8221; animation_style=&#8221;fade&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>It is a powerful tool to ensure the ideal flow of information. Customers can monitor their activities daily to improve communication and the connectivity between users.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Workshops Area&#8221; _builder_version=&#8221;3.10.2&#8243; custom_padding=&#8221;90px||90px|&#8221;][et_pb_row custom_margin=&#8221;|||&#8221; _builder_version=&#8221;3.0.94&#8243; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.0.47&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;3.0.94&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Poppins|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;36px&#8221; custom_margin=&#8221;||0px|&#8221; animation_style=&#8221;fade&#8221;]<\/p>\n<h2>More integrated communication tools<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#fdb467&#8243; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;50px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221;][\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.15&#8243;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.15&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_blurb box_shadow_style=&#8221;preset1&#8243; title=&#8221;Corporate Communication&#8221; image=&#8221;https:\/\/easycom.it\/wp-content\/uploads\/2018\/11\/Quotidiani.jpg&#8221; _builder_version=&#8221;3.15&#8243; header_font=&#8221;||||||||&#8221; header_font_size=&#8221;11px&#8221; header_text_align=&#8221;center&#8221; url=&#8221;https:\/\/easycom.it\/comunicazione-integrata\/comunicazione-corporate\/&#8221;]<br \/>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.15&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_blurb box_shadow_style=&#8221;preset1&#8243; title=&#8221;Web Marketing&#8221; image=&#8221;https:\/\/easycom.it\/wp-content\/uploads\/2018\/11\/Digital-Marketing.jpg&#8221; _builder_version=&#8221;3.15&#8243; header_font=&#8221;||||||||&#8221; header_font_size=&#8221;11px&#8221; header_text_align=&#8221;center&#8221; url=&#8221;https:\/\/easycom.it\/en\/web-marketing\/&#8221; border_width_bottom_image=&#8221;9px&#8221; border_color_bottom_image=&#8221;#ffffff&#8221;]<br \/>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.15&#8243; parallax=&#8221;off&#8221; parallax_method=&#8221;on&#8221;][et_pb_blurb box_shadow_style=&#8221;preset1&#8243; title=&#8221;Influencer Marketing&#8221; image=&#8221;https:\/\/easycom.it\/wp-content\/uploads\/2018\/11\/Influencer.jpg&#8221; _builder_version=&#8221;3.15&#8243; header_font=&#8221;||||||||&#8221; 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