{"id":2141,"date":"2018-06-21T17:42:28","date_gmt":"2018-06-21T15:42:28","guid":{"rendered":"https:\/\/easycom.it\/integrated-communication\/digital-pr\/"},"modified":"2022-04-21T11:27:10","modified_gmt":"2022-04-21T09:27:10","slug":"digital-pr","status":"publish","type":"page","link":"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/","title":{"rendered":"Digital PR"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Hero Section&#8221; _builder_version=&#8221;3.22&#8243; background_color=&#8221;#ffffff&#8221; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(255,255,255,0.95)&#8221; background_color_gradient_end=&#8221;rgba(255,255,255,0.8)&#8221; background_color_gradient_direction=&#8221;120deg&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/easycom.it\/wp-content\/uploads\/2018\/10\/AdobeStock_167180984.jpeg&#8221; background_position=&#8221;center_right&#8221; custom_padding=&#8221;10%||4%||false|false&#8221;][et_pb_row admin_label=&#8221;Hero Area&#8221; _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text disabled_on=&#8221;on|on|off&#8221; admin_label=&#8221;Title&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#5e5e5e&#8221; header_font=&#8221;|600|||||||&#8221; header_text_color=&#8221;#5e5e5e&#8221; header_font_size=&#8221;60px&#8221; header_line_height=&#8221;1.2em&#8221; header_2_font=&#8221;||||||||&#8221; animation_style=&#8221;fade&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;40px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h1 style=\"text-align: center;\">digital pr <\/h1>\n<div class=\"et_pb_divider et_pb_module ui-sortable et_pb_divider_1 et-animated et_pb_space et_pb_divider_position_center et_animated slideTop\" data-address=\"1.0.1.1\">\n<p>&nbsp;<\/p>\n<\/div>\n<div class=\"et_pb_hovered et_fb_element_controls_visible et_pb_text et_pb_module ui-sortable et_pb_text_5 et-animated et_pb_text_align_center et_pb_bg_layout_light et-last-child et_animated fade\" data-address=\"1.0.1.2\">\n<div class=\"et_pb_text_inner\">\n<div class=\"et-fb-popover-tinymce\" data-shortcode-id=\"1.0.1.2-1536846218976\" data-quickaccess-editable=\"yes\"><\/div>\n<\/div>\n<\/div>\n<p>[\/et_pb_text][et_pb_text admin_label=&#8221;Subtitle&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;#5e5e5e&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; header_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221;]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: x-large;\">Let people talk about your brand: better if they speak <strong>well<\/strong>!<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.12.2&#8243; custom_padding=&#8221;0|0px|0|0px|false|false&#8221; global_module=&#8221;812&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; background_color=&#8221;#ffffff&#8221; animation_style=&#8221;zoom&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb use_icon=&#8221;on&#8221; font_icon=&#8221;%%365%%&#8221; icon_color=&#8221;#e09900&#8243; _builder_version=&#8221;3.15&#8243; header_level=&#8221;h2&#8243; header_font=&#8221;||||||||&#8221; header_text_color=&#8221;#000000&#8243; header_font_size=&#8221;35px&#8221; body_font=&#8221;||||||||&#8221; body_text_color=&#8221;#000000&#8243; text_orientation=&#8221;center&#8221; header_font_size_tablet=&#8221;25px&#8221; header_font_size_phone=&#8221;20px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2>We communicate ideas, create identities, tell stories.<\/h2>\n<p>[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;About Section&#8221; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;0px||0px|&#8221;][et_pb_row use_custom_gutter=&#8221;on&#8221; gutter_width=&#8221;0&#8243; make_equal=&#8221;on&#8221; admin_label=&#8221;About Area&#8221; _builder_version=&#8221;3.25&#8243; width=&#8221;100%&#8221; max_width=&#8221;100%&#8221; custom_padding=&#8221;0||0px||false|false&#8221; animation_style=&#8221;fold&#8221; use_custom_width=&#8221;on&#8221; width_unit=&#8221;off&#8221; custom_width_percent=&#8221;100%&#8221; column_structure=&#8221;1_3,1_3,1_3&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; background_color=&#8221;rgba(255,173,57,0.64)&#8221; custom_padding=&#8221;10%|5%|10%|5%&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;33px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;550px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_2_font_size_tablet=&#8221;25px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<h2>Influencer Marketing <\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#fdb467&#8243; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;50px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_divider][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.6em&#8221; link_font=&#8221;||||on|||#fdb467|dotted&#8221; link_text_color=&#8221;rgba(0,0,0,0.6)&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;570px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;25px|||&#8221; animation_style=&#8221;fade&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>We aim at quality, not quantity. We pick opinion leaders in line with the brand&#8217;s values. They have to know how to involve the target audience and become credible testimonials.<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; background_color=&#8221;#ffad39&#8243; custom_padding=&#8221;10%|5%|10%|5%&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;33px&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;550px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; header_2_font_size_tablet=&#8221;25px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<h2>Online Reputation<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#ffffff&#8221; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;3.12.2&#8243; max_width=&#8221;50px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_divider][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;rgba(255,255,255,0.7)&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.6em&#8221; link_font=&#8221;||||on|||rgba(253,180,103,0.5)|dotted&#8221; link_text_color=&#8221;rgba(255,255,255,0.7)&#8221; ul_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;570px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;25px|||&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>Online reputation is essential in creating and spreading the awareness of a brand. 83% of consumers search on the internet before buying a product; their opinion is influenced by users&#8217; reviews, in particular by influencers and opinion leaders. So <strong>word-of-mouth<\/strong> marketing is crucial to help brands expand.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; background_color=&#8221;rgba(255,173,57,0.26)&#8221; custom_padding=&#8221;10%|5%|10%|5%&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;33px&#8221; header_2_line_height=&#8221;1.2em&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;550px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||0px|&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; animation_direction=&#8221;top&#8221; header_2_font_size_tablet=&#8221;25px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2><span style=\"color: #333333;\">Objectives, analysis and strategy<\/span><\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#fdb467&#8243; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;50px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_divider][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; text_text_color=&#8221;rgba(255,255,255,0.7)&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.8em&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;570px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;25px|||&#8221; animation_style=&#8221;fade&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p><span style=\"color: #666666;\">We begin with a deep understanding and analysis of the brand&#8217;s presence online. Then, together with the customer, we detect the objectives and plan the digital assets aimed at the positioning.<\/span>.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Workshops Area&#8221; _builder_version=&#8221;3.22&#8243; custom_padding=&#8221;90px||90px|&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;|||&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Poppins|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;33px&#8221; custom_margin=&#8221;||0px|&#8221; animation_style=&#8221;fade&#8221; header_2_font_size_tablet=&#8221;25px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2>Other integrated communication tools<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#fdb467&#8243; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;50px&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_divider][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; column_structure=&#8221;1_5,1_5,1_5,1_5,1_5&#8243;][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Corporate Corporate&#8221; url=&#8221;https:\/\/easycom.it\/comunicazione-integrata\/comunicazione-corporate\/&#8221; image=&#8221;https:\/\/easycom.it\/wp-content\/uploads\/2018\/11\/Quotidiani.jpg&#8221; _builder_version=&#8221;3.15&#8243; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;11px&#8221; box_shadow_style=&#8221;preset1&#8243;]<br \/>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Product Communication&#8221; url=&#8221;https:\/\/easycom.it\/en\/integrated-communication\/product-press-release\/&#8221; image=&#8221;https:\/\/easycom.it\/wp-content\/uploads\/2018\/11\/riviste.jpg&#8221; _builder_version=&#8221;3.15&#8243; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;11px&#8221; border_width_bottom_image=&#8221;9px&#8221; border_color_bottom_image=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset1&#8243;]<br \/>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Influencer Marketing&#8221; url=&#8221;https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/&#8221; image=&#8221;https:\/\/easycom.it\/wp-content\/uploads\/2018\/11\/Influencer.jpg&#8221; _builder_version=&#8221;3.15&#8243; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;11px&#8221; border_width_bottom_image=&#8221;11px&#8221; border_color_bottom_image=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset1&#8243;]<br \/>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;ADV&#8221; url=&#8221;https:\/\/easycom.it\/en\/integrated-communication\/media-planning-web-advertising\/&#8221; image=&#8221;https:\/\/easycom.it\/wp-content\/uploads\/2018\/11\/new-york-1819861_1920.jpg&#8221; _builder_version=&#8221;3.15&#8243; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;11px&#8221; border_width_bottom_image=&#8221;12px&#8221; border_color_bottom_image=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset1&#8243;]<br \/>\n[\/et_pb_blurb][\/et_pb_column][et_pb_column type=&#8221;1_5&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_blurb title=&#8221;Events and conferences&#8221; url=&#8221;https:\/\/easycom.it\/en\/integrated-communication\/events-e-conferences\/&#8221; image=&#8221;https:\/\/easycom.it\/wp-content\/uploads\/2018\/11\/evento.jpg&#8221; _builder_version=&#8221;3.15&#8243; header_font=&#8221;||||||||&#8221; header_text_align=&#8221;center&#8221; header_font_size=&#8221;11px&#8221; border_width_bottom_image=&#8221;12px&#8221; border_color_bottom_image=&#8221;#ffffff&#8221; box_shadow_style=&#8221;preset1&#8243;]<br \/>\n[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;Newsletter Section&#8221; _builder_version=&#8221;3.12.2&#8243; background_color=&#8221;rgba(30,27,24,0.73)&#8221; custom_padding=&#8221;58px||49px||false|false&#8221; global_module=&#8221;725&#8243;][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;|||&#8221; locked=&#8221;off&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text admin_label=&#8221;Title&#8221; _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;||||||||&#8221; header_font=&#8221;||||||||&#8221; header_2_font=&#8221;Poppins|600|||||||&#8221; header_2_text_align=&#8221;center&#8221; header_2_font_size=&#8221;36px&#8221; background_layout=&#8221;dark&#8221; custom_margin=&#8221;||0px|&#8221; animation_style=&#8221;fade&#8221; header_2_font_size_tablet=&#8221;25px&#8221; header_2_font_size_phone=&#8221;20px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<h2>Why you should choose integrated communication projects<\/h2>\n<p>[\/et_pb_text][et_pb_divider color=&#8221;#fdb467&#8243; divider_position=&#8221;center&#8221; divider_weight=&#8221;3px&#8221; _builder_version=&#8221;3.2&#8243; max_width=&#8221;50px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;||20px|&#8221; animation_style=&#8221;slide&#8221; animation_direction=&#8221;top&#8221; animation_intensity_slide=&#8221;10%&#8221; animation_starting_opacity=&#8221;100%&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_divider][et_pb_text _builder_version=&#8221;3.27.4&#8243; text_font=&#8221;Poppins||||||||&#8221; text_text_color=&#8221;rgba(255,255,255,0.68)&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.1em&#8221; header_font=&#8221;||||||||&#8221; text_orientation=&#8221;center&#8221; max_width=&#8221;550px&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;fade&#8221; text_font_size_tablet=&#8221;16px&#8221; text_font_size_phone=&#8221;14px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221;]<\/p>\n<p>Digital, Press Office, ADV, PR, and Events:<\/p>\n<p>the strength to activate the right tool at the right time <\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;3.25&#8243; custom_margin=&#8221;|||&#8221; custom_padding=&#8221;|||&#8221; column_structure=&#8221;1_3,1_3,1_3&#8243;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;We tell your story&#8221; position=&#8221;from the early stages&#8221; image_url=&#8221;https:\/\/easycom.it\/wp-content\/uploads\/2018\/07\/business_01.jpg&#8221; icon_color=&#8221;#000000&#8243; _builder_version=&#8221;3.15&#8243; header_font=&#8221;Poppins|600|||||||&#8221; header_text_color=&#8221;#e09900&#8243; header_font_size=&#8221;20px&#8221; body_font=&#8221;Poppins||||||||&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;95%&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;fade&#8221; header_font_size_tablet=&#8221;15px&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;We create &#8221; position=&#8221;powerful and consistent brand identities&#8221; image_url=&#8221;https:\/\/easycom.it\/wp-content\/uploads\/2018\/07\/business-05.jpg&#8221; _builder_version=&#8221;3.15&#8243; header_font=&#8221;Poppins|600|||||||&#8221; header_text_color=&#8221;#e09900&#8243; header_font_size=&#8221;20px&#8221; body_font=&#8221;Poppins||||||||&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; animation_style=&#8221;fade&#8221; header_font_size_tablet=&#8221;15px&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_team_member name=&#8221;We monitor &#8221; position=&#8221;results&#8221; image_url=&#8221;https:\/\/easycom.it\/wp-content\/uploads\/2018\/11\/analisi.jpg&#8221; _builder_version=&#8221;3.15&#8243; header_font=&#8221;Poppins|600|||||||&#8221; header_text_color=&#8221;#e09900&#8243; header_font_size=&#8221;20px&#8221; body_font=&#8221;Poppins||||||||&#8221; body_text_color=&#8221;#ffffff&#8221; body_font_size=&#8221;18px&#8221; text_orientation=&#8221;center&#8221; background_layout=&#8221;dark&#8221; max_width=&#8221;87%&#8221; module_alignment=&#8221;center&#8221; animation_style=&#8221;fade&#8221; header_font_size_tablet=&#8221;15px&#8221; header_font_size_phone=&#8221;&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; locked=&#8221;off&#8221;]<\/p>\n<p>&nbsp;<\/p>\n<p>[\/et_pb_team_member][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;3.22&#8243; background_image=&#8221;https:\/\/easycom.it\/wp-content\/uploads\/2018\/09\/Genova-veduta-dallalto-easycom-1020-1.jpg&#8221; custom_padding=&#8221;54px|0px|215px|0px|false|false&#8221;][et_pb_row _builder_version=&#8221;3.25&#8243;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;3.25&#8243; custom_padding=&#8221;|||&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text _builder_version=&#8221;3.27.4&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_start=&#8221;rgba(255,255,255,0.62)&#8221; background_color_gradient_end=&#8221;rgba(255,255,255,0.8)&#8221; custom_margin=&#8221;|||0px&#8221; custom_padding=&#8221;|||20px&#8221;][caldera_form id=&#8221;CF5b4777f7bd538&#8243;]<br \/>\n[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>digital pr &nbsp; Let people talk about your brand: better if they speak well! We communicate ideas, create identities, tell stories.Influencer Marketing &nbsp; We aim at quality, not quantity. We pick opinion leaders in line with the brand&#8217;s values. They have to know how to involve the target audience and become credible testimonials. &nbsp; Online [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1844,"parent":2120,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital PR - Easycom<\/title>\n<meta name=\"description\" content=\"Let people talk about your brand: better if they speak well ! Online reputation is essential in creating and spreading the awareness of a brand. 83% of consumers search on the internet before buying a product; their opinion is influenced by users&#039; reviews, in particular by influencers and opinion leaders. So word-of-mouth marketing is crucial to help brands expand.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Digital PR - Easycom\" \/>\n<meta property=\"og:description\" content=\"Let people talk about your brand: better if they speak well ! Online reputation is essential in creating and spreading the awareness of a brand. 83% of consumers search on the internet before buying a product; their opinion is influenced by users&#039; reviews, in particular by influencers and opinion leaders. So word-of-mouth marketing is crucial to help brands expand.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/\" \/>\n<meta property=\"og:site_name\" content=\"Easycom\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/easycomonline\" \/>\n<meta property=\"article:modified_time\" content=\"2022-04-21T09:27:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/easycom.it\/wp-content\/uploads\/2018\/06\/life-coach-26.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"450\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/\",\"url\":\"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/\",\"name\":\"Digital PR - Easycom\",\"isPartOf\":{\"@id\":\"https:\/\/easycom.it\/en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/easycom.it\/wp-content\/uploads\/2018\/06\/life-coach-26.jpg\",\"datePublished\":\"2018-06-21T15:42:28+00:00\",\"dateModified\":\"2022-04-21T09:27:10+00:00\",\"description\":\"Let people talk about your brand: better if they speak well ! Online reputation is essential in creating and spreading the awareness of a brand. 83% of consumers search on the internet before buying a product; their opinion is influenced by users' reviews, in particular by influencers and opinion leaders. So word-of-mouth marketing is crucial to help brands expand.\",\"breadcrumb\":{\"@id\":\"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/#primaryimage\",\"url\":\"https:\/\/easycom.it\/wp-content\/uploads\/2018\/06\/life-coach-26.jpg\",\"contentUrl\":\"https:\/\/easycom.it\/wp-content\/uploads\/2018\/06\/life-coach-26.jpg\",\"width\":800,\"height\":450,\"caption\":\"digital pr\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/easycom.it\/en\/easycom-integrated-communication\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Integrated Communication\",\"item\":\"https:\/\/easycom.it\/en\/integrated-communication\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital PR\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/easycom.it\/en\/#website\",\"url\":\"https:\/\/easycom.it\/en\/\",\"name\":\"Easycom\",\"description\":\"Idee e soluzioni di comunicazione integrata\",\"publisher\":{\"@id\":\"https:\/\/easycom.it\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/easycom.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/easycom.it\/en\/#organization\",\"name\":\"Easycom s.r.l.\",\"alternateName\":\"Easycom\",\"url\":\"https:\/\/easycom.it\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/easycom.it\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/easycom.it\/wp-content\/uploads\/2018\/09\/logo-easycom-genova.jpg\",\"contentUrl\":\"https:\/\/easycom.it\/wp-content\/uploads\/2018\/09\/logo-easycom-genova.jpg\",\"width\":474,\"height\":176,\"caption\":\"Easycom s.r.l.\"},\"image\":{\"@id\":\"https:\/\/easycom.it\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/easycomonline\",\"https:\/\/www.linkedin.com\/company\/easycom-srl\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Digital PR - Easycom","description":"Let people talk about your brand: better if they speak well ! Online reputation is essential in creating and spreading the awareness of a brand. 83% of consumers search on the internet before buying a product; their opinion is influenced by users' reviews, in particular by influencers and opinion leaders. So word-of-mouth marketing is crucial to help brands expand.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/","og_locale":"en_US","og_type":"article","og_title":"Digital PR - Easycom","og_description":"Let people talk about your brand: better if they speak well ! Online reputation is essential in creating and spreading the awareness of a brand. 83% of consumers search on the internet before buying a product; their opinion is influenced by users' reviews, in particular by influencers and opinion leaders. So word-of-mouth marketing is crucial to help brands expand.","og_url":"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/","og_site_name":"Easycom","article_publisher":"https:\/\/www.facebook.com\/easycomonline","article_modified_time":"2022-04-21T09:27:10+00:00","og_image":[{"width":800,"height":450,"url":"https:\/\/easycom.it\/wp-content\/uploads\/2018\/06\/life-coach-26.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"10 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/","url":"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/","name":"Digital PR - Easycom","isPartOf":{"@id":"https:\/\/easycom.it\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/#primaryimage"},"image":{"@id":"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/#primaryimage"},"thumbnailUrl":"https:\/\/easycom.it\/wp-content\/uploads\/2018\/06\/life-coach-26.jpg","datePublished":"2018-06-21T15:42:28+00:00","dateModified":"2022-04-21T09:27:10+00:00","description":"Let people talk about your brand: better if they speak well ! Online reputation is essential in creating and spreading the awareness of a brand. 83% of consumers search on the internet before buying a product; their opinion is influenced by users' reviews, in particular by influencers and opinion leaders. So word-of-mouth marketing is crucial to help brands expand.","breadcrumb":{"@id":"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/#primaryimage","url":"https:\/\/easycom.it\/wp-content\/uploads\/2018\/06\/life-coach-26.jpg","contentUrl":"https:\/\/easycom.it\/wp-content\/uploads\/2018\/06\/life-coach-26.jpg","width":800,"height":450,"caption":"digital pr"},{"@type":"BreadcrumbList","@id":"https:\/\/easycom.it\/en\/integrated-communication\/digital-pr\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/easycom.it\/en\/easycom-integrated-communication\/"},{"@type":"ListItem","position":2,"name":"Integrated Communication","item":"https:\/\/easycom.it\/en\/integrated-communication\/"},{"@type":"ListItem","position":3,"name":"Digital PR"}]},{"@type":"WebSite","@id":"https:\/\/easycom.it\/en\/#website","url":"https:\/\/easycom.it\/en\/","name":"Easycom","description":"Idee e soluzioni di comunicazione integrata","publisher":{"@id":"https:\/\/easycom.it\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/easycom.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/easycom.it\/en\/#organization","name":"Easycom s.r.l.","alternateName":"Easycom","url":"https:\/\/easycom.it\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/easycom.it\/en\/#\/schema\/logo\/image\/","url":"https:\/\/easycom.it\/wp-content\/uploads\/2018\/09\/logo-easycom-genova.jpg","contentUrl":"https:\/\/easycom.it\/wp-content\/uploads\/2018\/09\/logo-easycom-genova.jpg","width":474,"height":176,"caption":"Easycom s.r.l."},"image":{"@id":"https:\/\/easycom.it\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/easycomonline","https:\/\/www.linkedin.com\/company\/easycom-srl\/"]}]}},"_links":{"self":[{"href":"https:\/\/easycom.it\/en\/wp-json\/wp\/v2\/pages\/2141"}],"collection":[{"href":"https:\/\/easycom.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/easycom.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/easycom.it\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/easycom.it\/en\/wp-json\/wp\/v2\/comments?post=2141"}],"version-history":[{"count":5,"href":"https:\/\/easycom.it\/en\/wp-json\/wp\/v2\/pages\/2141\/revisions"}],"predecessor-version":[{"id":2146,"href":"https:\/\/easycom.it\/en\/wp-json\/wp\/v2\/pages\/2141\/revisions\/2146"}],"up":[{"embeddable":true,"href":"https:\/\/easycom.it\/en\/wp-json\/wp\/v2\/pages\/2120"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/easycom.it\/en\/wp-json\/wp\/v2\/media\/1844"}],"wp:attachment":[{"href":"https:\/\/easycom.it\/en\/wp-json\/wp\/v2\/media?parent=2141"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}